It's 2017. There are drones in the sky, Virtual Reality exists and it's actually pretty good, and people use their smartphones to pay for things at the store. So why is your business still stuck in the 90s?Read More
une was an extraordinarily busy month for me. I do apologize to my six readers (love ya!) for not publishing any content in a while, but fret not, just like Nicolas Cage, I'm about to unleash a torrent of crap upon the world. This month I'll be posting some of my older work, some of my newest work, and some other shit you'll definitely have only a passing interest in.Read More
Owning a service-based business can be tough. When marketing, you don't have a shiny, sleek product to hide behind. You are essentially marketing yourself and your ability to provide that service.
There's two things every great service-based business should have - a well lit, well rehearsed, talking head interview with the service provider, and well shot, varied b-roll of the service provider in action.Read More
The good news is, you made a video for your business and you love it. The bad news is, unless you promote that video, no one is going to know about it.
A lot of businesses are content with throwing their video up on the front page of their website, or even worse, the contact us page. One video, just one video, can be a gateway to a major increase in sales. So without further ado, here are five ways to use your small business video:Read More
In Part Two, we're going to look at a business that has been established for decades, Ruge's Subaru in Rhinebeck, and how I worked with their Digital Marketing Director, Patrick Downes, to build a loyal social media following.Read More
This article is for the small business owner who is getting ready to dive into video marketing in 2016. There are tons of articles out there that tell you why video is currently the best method to advertise online and there's certainly no shortage of places to position your video ads. The information that is harder to come by is how to implement a video marketing strategy.Read More